The human heart
is moved by story.
Branding, an artist's work, any film at all — whatever moves people has a story behind it. However clean and beautiful, without a story it leaves nothing behind.
For brands, advertising
and business
It's like telling someone you've just met your salary, your degree and your résumé — and then asking them to marry you.
Most brands, products and services explain their features: function, price, specs, track record. What people really want to know is: what will this change for me? And without a story, ads speak the language of ads and films speak the language of films — separate messages that never connect into one meaning. So it isn't understood. It isn't remembered. It isn't chosen. The heart isn't moved not because of the features or the craft, but because there's no story that makes it all one.
For work and worlds
that stay with people
Catching the eye and staying in the heart are not the same.
Beautiful imagery catches the eye. Striking motion holds attention — for a moment. But imagery that is only beautiful draws a "wow," then is forgotten, because there is no story to move emotion. Since ancient times we've passed down myth, history and literature as story; the brain understands information through narrative. Story is remembered, carries meaning, moves emotion. Technique becomes ordinary year by year. In the end, what sets a work apart is the story beneath its beauty — and the thinking and world that belong to its maker alone.
Story Design
That's why I systematized story into Story Design. It isn't merely a technique. It's a philosophy for shaping the essence you want to convey into one story the audience can understand — and pouring a whole world into it. Built on a proprietary framework that integrates multiple narrative theories, it assembles everything into a single story.
Story moves the numbers.
The power of story isn't just a feeling. Applied in business, it shows up clearly in the numbers. When I designed and built my own service site on the Story Design framework, these were the results.
- Conversion rate
- 1.46%
- roughly double the typical 0.5–1%
- Cost per acquisition
- ¥1,245
- well below the usual ¥2,500–5,000
- Video ad click-through rate (YouTube)
- 2.52%
- far above the ~0.4% industry average
And then, film
Now, with AI, that single, coherent story can be realized with a precision and speed never possible before. Pouring the craft of story design into cinematic image and sound — that is the film work of MINT JOURNEY. Mask and MĪN were born from this thinking.
View works
A story that stays —
for your world, too.
- For those who want to bring their own or their brand's world to life as film
- For artists who want to deepen their work through the power of story
- For those who want story-driven film in a space or service
- For those who want to reconnect a fragmented message into one story
I want to design with you, to bring the core of the world you already hold out into the world.
Design your story